How Is The Fashion Industry Going After The Plus Size Market?

There once was a time when the fashion industry completely ignored the plus-size market. The "thin is in" mentality has been replaced by a full embrace of the plus-size market. Mercedes Gonzalez, director of Global Purchasing Group, likens the trend to when the fashion industry started to move beyond younger demographics. Millions of women fall into the size 12 or larger category, a size once ignored by most major designers. Today, the plus-size market generates nearly $20 billion on annual sales. Now, the fashion industry wants a share of this market.

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